Privacy Policy

1. Respecting your privacy

The is operated by Sports & Entertainment Ltd (Australian Business Number 28 078 727 928). We are committed to protecting your privacy, and to compliance with applicable privacy laws which set out standards for the management of personal information. This policy outlines our personal information management practices. Specifically:

  • the kinds of personal information we collect and hold;
  • how we collect and hold it;
  • the purposes for which we collect, hold, use and disclose it;
  • your right to access and seek correction of it;
  • how you may complain about privacy matters; and
  • our sharing of your personal information overseas.

2. What kinds of personal information do we collect and hold?

We collect and hold personal information that is reasonably necessary for the operation of the, which may include:

  • your personal details such as your name, email and/or physical addresses, telephone numbers, employer, date of birth, age and gender;
  • financial information (such as your credit card details);
  • your order number or customer reference number;
  • any rewards and redemption details applicable to your membership;
  • what, how and when you buy from us or have expressed an interest in buying from us; and
  • demographic information such as your postcode and your stated or likely preferences, for example whether you may be interested in particular products or promotions.

3. How do we collect and hold personal information?

Collection of personal information:
When we collect personal information about you, we do so by making a record of it. We do this when:

  • you visit our websites;
  • you purchase products from us online;
  • you register with us, for example to create an account, to become a member or to send you information;
  • you communicate with us online;
  • you take part in our promotions, competitions, testimonials, surveys and focus groups;
  • you deal with us in other ways involving a need for personal information to be provided such as when you contact one of our call centres or chat lines or bring a claim against us; or
  • you join or opt in for communication or offers through Sydney Dance Company.

Most of the personal information we collect and hold about you is from your direct dealings with us, but there are some instances where we may collect your personal information other than from you directly. For example from other parties who, in common with us, have a relationship with you, or on whose behalf we process your purchases.

When you visit our site, our server may send small data files known as ‘cookies’ and other technologies to your computer.  When you revisit, the cookies allow the site to recognize your browser.  The cookies may also store your preferences and other information that will allow us to tailor and simplify your experience when using the services.  Additional information may be collected if you choose to enter promotions or offers.

We may also use these “cookies”. These are small pieces of information that allow an organisation to track the websites browsed by a person and customise website information to that person’s requirements and interests. You may be able to adjust your internet browser to disable cookies. If you do so, you may not be able to access some areas of our website or take advantage of the improved functionalities that cookies enable.

Holding of personal information:

All credit/debit card information you provide to us is transmitted via secure technology to the payment processor. Credit card details are not stored by us. For more information about credit card security, refer to the Credit Card Security at end of policy.

Your personal information is password-protected to prevent unauthorised access to it. You should not divulge your password to anyone.

4. Why do we collect, hold, use and disclose personal information?

We disclose personal information we collect for purposes which are incidental to the sale and promotion of our products and services to you. For example, we may disclose your personal information to service providers or third parties who assist, or provide services, in our day-to-day business operations and as part of our offering of services.

We may collect, hold, use and disclose your personal information for other purposes which are within reasonable expectations or where permitted by law. You may opt out of our direct marketing to you at any time. Our direct marketing materials will tell you how to do this.

We may de-identify your personal information. We may do this for use and disclosure of the anonymous data to determine preferences and shopping patterns.

5. Our sharing of your personal information overseas

It is our policy to require all of our overseas sharing of personal information to be done in a way which requires observance of strict privacy and security standards, both during transit and at the overseas destination. We may allow your personal information to be shared with those who are in countries other than your own location. We do this:

  • where we have made a business decision to host our websites or store our data with trusted service providers who are in the business of providing website hosting, data storage and/or data processing services. These services commonly involve diverse geographic locations which change from time to time for reasons which include data protection and processing efficiency. Where these services are used by us, it is not practical for us to notify you of which country your personal information may be located in; and
  • when our business which collected your personal information is in a different country to your location;
  • when our relevant commercial partners are located in a different country to your location;
  • when our supply to you necessarily involves overseas disclosures. For example where we need to provide certain of your personal information to one or more of our overseas product suppliers in order to fulfil your order;
  • where you are involved with public liability issues concerning a product we may disclose your personal information to any overseas supplier of such a product in the course of managing those issues.

6. Enquiry, Access, Connection

  • We will take reasonable steps to make sure that the personal information we hold on you is accurate, complete and up-to-date. If you think that any information we hold about you is inaccurate, please contact us.
  • In some circumstances you may gain access to the personal information that we hold. If you wish to know what sort of personal information that we hold and for what purposes it is held, and how we collect, hold, use and disclose that information, then please contact us. In situations where we have provided your information to third parties, you may also contact us to obtain or verify that information. Before supplying any personal information to you we must be reasonably satisfied as to your identity (for example, by having sighted a copy of your driver’s license). We are not under any obligation to provide personal information to you where we are not required to do so under the Australian Privacy Principals or otherwise at law.
  • All correction and access requests should be placed via email to and should set out as much information as you can about the information you seek in order to help us retrieve it We may charge an access fee to cover our costs of supplying personal information to you.
  • may modify or amend this Privacy Policy from time to time. In an effort to keep you informed of changes to this Privacy Policy. Changes to this Privacy Policy will not affect our use of previously provided personal information.
  • If you have any queries or concerns about personal information which we may hold in relation to you, or our approach to privacy generally, please contact us via email at

Credit Card Security:

We take the utmost precautions to protect your credit card details.

When your credit card details are submitted via the website, that information is encrypted and transmitted to the payment processors (typically PayPal, Payflow and/or banks) by industry standard 128bit Secure Socket Layer (SSL) technology equivalent to that used by Banks for online banking transactions. This ensures that if anyone else on the Internet is somehow able to intercept the communication he/she will only be able to see it in an encrypted (garbled) form. SSL Certificate technology allows our payment processors to decrypt the information, and view it in plain text form for processing.

This encryption technology is provided by our service provider, Cybersource. Your credit card information is stored by Cybersource and the payment processors in a secure environment subject to strict protocols. We ourselves do not store, and are not able to decrypt, your credit card information, although if necessary (eg. in relation to an order enquiry) we are able to request access to that information from Cybersource.

We and our service providers adopt systems and procedures designed to detect the fraudulent use of credit cards. It is possible that we or our service providers may contact you requiring additional verification of your credit card details as part of these systems and procedures. If, however, you have any doubt as to the legitimacy of any such contact or request, or indeed any other questions regarding our handling of your credit card information, please do not hesitate to contact us at

For further information regarding our handling of your credit card information, see

Policy last updated: 28 August 2014

Collection Notice

Your Privacy

The entity collecting your personal information via the is Sports & Entertainment Ltd (Australian Business Number 28 078 727 938).
We may collect personal information such as your name, address, contact details and identification details, primarily for the purpose of and incidental to selling and promoting our products and services to you in a secure way.

We generally collect personal information directly from you, although there are some scenarios where we may collect personal information from other sources. These scenarios are addressed in our Privacy Policy.

We may use your personal information to consider any requests you make of us, for the purpose of promoting our products and services or those of our commercial partners (if you separately consent to receiving marketing materials), for research and analytical purposes, to perform administrative functions, and to comply with our legal obligations. We may also disclose your personal information to applicable federation.

If you do not provide this information in whole or in part, we may not be able to provide you with the products and services you require.

We will treat any information that you give us as confidential. However, we may pass this information on to applicable federation, to our group companies, to our or applicable federation commercial partners (if you separately consent to receiving marketing materials) or to other businesses who perform functions or services on our behalf, such as delivery, IT services, mailing functions, call centre, gateway providers, organisations that assist us to check for or prevent unauthorised or fraudulent transactions, or where otherwise required by law. We will request any third party to which your personal information is disclosed to also treat the information as confidential.

You can find a copy of our Privacy Policy by following this link. Our Privacy Policy contains information about how you can seek access to or correct the personal information we hold about you, and information about how you can complain about a breach of privacy and how we will handle any such complaint.

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